31 launches in 31 days

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Successful Launches

Jan 1, 2022 (Saturday) 🚀

✅ An Indie Maker's Guide to Launching
I've launched a lot of projects over the last 12 years and the one thing I've learned is it's not about doing something big and daring (like I thought at first), but about doing the small, human things the right way moment-to-moment.

Jan 2, 2022 (Sunday) 🚀

✅ A Threat From Inside The Body
This is a personal story about my personal struggle with anxiety and how it affects my day to day... As well as some thoughts about how to overcome it, by gradually learning to trust the universe.

Jan 3, 2022 (Monday) 🚀

✅ How to Get Rich
I made this simple guide for myself after constantly getting distracted by day-to-day tasks and not focusing enough on the big picture.

Jan 4, 2022 (Tuesday) 🚀

✅ Freelance Rate Calculator (2022 Edition)
As a freelancer, you have goals and expenses. This calculator gives you the minimum rate you need to charge to achieve your goals and pay your expenses.

Jan 5, 2022 (Wednesday) 🚀

A free app that lets you create animations by moving your mouse around!

Jan 6, 2022 (Thursday)

✅ MVL Guide (soft launch)
I released an early, in-progress version of my Minimum Viable Launch guide

Jan 7 - 11, 2022 (Thursday - Tuesday)

I got overwhelmed after releasing Animatize and took a break for a few days to cool down.

Jan 12, 2022 (Wednesday)

✅ Simple Blogging Platforms
I’ve never been a fan of complex blogging platforms like Wordpress — where it feels like for every word you write, you have to fix a bug or upgrade something. So I went on a mission to find all the blogging platforms that focus on simplicity as a core value.

Jan 13, 2022 (Thursday)

✅ Animatize relaunch
After getting positive feedback on Twitter from the original launch last week, I decided to implement 3 big changes suggested by users and launch it on Hacker News. It made the front page and got 3k+ visits! 🥳

Jan 14, 2022

✅ Don't Rely on One Big Launch
A blog post that summarizes everything I’ve learned over the past year and a half about building a startup the slow and steady way

Jan 15, 2022

✅ A trailer for Galactic SaaS podcast
Galactic SaaS is a podcast I’ve been dreaming about for a while now. It’s about a world very similar to ours, in which machines create realities using light. I’ll use it to document my journey creating an online business by translating my everyday experience into a sci-fi-story.

Jan 16, 2022

✅ “Building in Public” as a Marketing Strategy
The marketing process I’ve adopted over the past 6 years of trying to get my projects out into the world.

Jan 17, 2022

✅ Create a Company That Fulfills You (video series)
I made a video series about a topic that’s fascinated me since I started working at startups 12 years ago: Why do I always burn out? In this series, I explore the emotional disconnection from work that usually accompanies burnout in all its aspects and make suggestions for how to overcome it.

Jan 18, 2022

✅ Taking on Psychological Debt by Over-Promising the Future
A blog post about what it takes to make a startup — the sacrifice, always thinking about tomorrow, never today. Running to catch up with the promises you made. It’s an exhilarating experience, but also completely exhausting. It all makes sense when you think about it as taking out debt against the current moment.

Jan 19, 2022

✅ An idea kept secret will die a slow death
This tweet is a preview of MVL Guide. I felt good about it and wanted to test if other people resonated with it too. Some people might not count it as a launch, but it was a piece of content that helped my audience and took me time, so I’m counting it.

Jan 20, 2022

✅ What is a Minimum Viable Launch?
A blog post about how to do a super small launch that tests if an idea is any good.

Jan 21, 2022

✅ You Need to Share the Unstoppable Optimism of a New Idea
A blog post about how your most valuable asset in the early days of your company is the initial excitement around it. And why the best decision you can make is letting others share in that excitement.

Coming up

MVL Guide — a series of blog posts all about launching a product that lasts
Blog post: “Why Tailwind UI is Ruining My Startup” (what am i doing.txt in _Current)
Storyteller app — a way to build multi-choice stories with unique endings
Landing page is a separate launch
Polite Popup
Remake project: a single editable page for a single user with an automatic backend (maybe with no-code capabilities: i.e. click to mark an element as editable or sortable)
Landing page is a separate launch
the false dream that keeps the reward at the end way working but also prevents you from taking the first step towards achieving it because you need to preserve tge dream and taking a real step toward it will reveal your actual position and shatter the dream
most sales and marketing = unsolicited advice. both try remove you from the flow of your life and try to force you to go down a certain path. good sales and marketing is about understanding the needs of the customer and their journey so well that you can sell some thing without selling it
What **is** Remake (this is 3 posts & there might be ones I’m missing)

More about 31 launches

Progress (so far) 👨‍💻How?Projects
I’m scared of putting myself out there, so I have a ton of unreleased projects that have piled up over the years.
I’m going to release 31 projects and challenge my fear of putting myself out there. My goal is to be comfortable being myself on the internet.
  • Have fun! 🥳
  • Don’t stress! 🧘‍♂️
  • Just get some stuff out there
  • Don’t stress! Have fun! 🕺
Daily schedule
  • Work on tomorrow’s launch — not today’s
  • Launch yesterday’s project in the morning
  • Send newsletter around noon (ideally before)
    • What launched yesterday and how it went
    • What I just launched today
    • What I’m launching tomorrow / over the weekend
    • (how they’re doing, how you’re doing, call to action)
  • Post 1 min video to TikTok
For every launch / every day
  • Decide what you’re going to do before you sit down to work
    • No task that’s longer than 1 hour
    • Frequent breaks: take a walk
  • Only launch on Twitter
    • Post the story behind the project: why create it, what problem does it solve, what problems did you run into before it existed, what context does it sit in
  • Assume your audience is incredibly smart, has tons of integrity, and doesn’t have time for bullshit
  • Get feedback from friends when you can
  • Assets
    • story: from here to there (most important, can be a single sentence)
      • specific is better than broad
      • linear is better than branching
      • weird is better than normal
      • loud is better than polite
      • imperfect is better than perfect
    • image (show transformation: from here to there)
    • headline (what + why combined in one intuitive statement)
    • personal story (a personal why — your journey up until now)
    • description (a plain, no-bs explanation of what it is — use plain language: “a web app for making animations”, “an ebook that explains my time-management workflow”)
    • a step by step guide, starting from nothing: explain how the user can get from a blank slate to using the product / service successfully
    • essential/most important for any launch, in order:
      • core content / product
      • headline
      • social share image
  • questions to answer from a subscriber’s perspective: why should I follow this journey, what will I get out of it by the end, who are you, how do you know so much about this, why are you doing this, will you really be able to pull this off